- Gita Milton
- 28/12/2018
- in Strategy
Turn your passion into profit & make it your business
Dummy text is text that is used in the publishing industry or by web designers to occupy the space which will later be filled with ‘real’ content. This is required when, for example, the final text is not yet available. Dummy text is also known as ‘fill text’. It is said that song composers of the past used dummy texts as lyrics when writing melodies in order to have a ‘ready-made’ text to sing with the melody. Dummy texts have been in use by typesetters since the 16th century.
The text is also used to demonstrate the appearance of different typefaces and layouts, and in general the content of dummy text is nonsensical. Due to its widespread use as filler text for layouts, non-readability is of great importance: human perception is tuned to recognize certain patterns and repetitions in texts. If the distribution of letters and ‘words’ is random, the reader will not be distracted from making a neutral judgement on the visual impact and readability of the typefaces (typography), or the distribution of text on the page (layout or type area).
Our incomes are like our shoes; if too small, they gall and pinch us; but if too large, they cause us to stumble and to trip.John Locke